Eventually OPPO managed to take the place of Huawei and become the first manufacturer in the motherland. Counterpoint's latest market research data related to January 2021 leave no doubt: the Chinese giant is al first place in the ranking of smartphone manufacturers in Chinawith one share of 21%. Huawei, which previously dominated the Chinese market, fell to third place with 16% share.
On the second step of the podium, on the other hand, Vivo is positioned, with a share of 20%. They close the top 5 of the Chinese ranking of smartphone manufacturers Apple and Xiaomi, also with a share of 16% like Huawei. Counterpoint shows that the sales of OPPO smartphones have grown by 33% on a monthly basis and 26% on an annual basis in January 2021, and also that it is the first 5G smartphone manufacturer in the price range below 600 dollars.
The key role in this rise was played by the decline of Huawei and Honor due to the US ban which resulted in a shortage of components for 5G devices. However, this was not the only factor that allowed the company to achieve such an absolute result: it also comes from the sales of the series. Reno5 (of which two models are arriving in Italy under the Find X3 series) and the A72 5G which has been the best-selling 5G smartphone in its range since November 2020.
While OPPO and Vivo lead the sector of offline sales, Xiaomi has grown mainly through online sales. OPPO has recently declared that it wants to become one of the leading manufacturers and innovators in Europe. In the global market, the behemoth currently stands at the fourth place in the ranking of smartphone manufacturers behind Samsung, Apple and Xiaomi.
